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Designing the logo

One of the many many things we discussed when setting up the awards was the logo and branding.

I’ve worked with clients in the past whose logo requirements had been as vague as ‘make it all whooshy’ or as bizarre as ‘like the Nike logo, only for horses’. The requirements that we decided on as a committee were that ideally the logo would reflect the heritage of comics culture, communicate the idea of an award and be visually fresh and distinctive.

We had a few potential logos that we kicked about until I arrived at an idea. I’d been spending time looking at the 4CP site. If you haven’t seen it, go and have a look. The site has loads of high resolution scans of printed comics that reveal the 4 colour process in action. I don’t know about you but I find this endlessly fascinating.

While I was looking through the site, something occurred to me.

I’d known for a long time that the arrangement of the dots in the four colour process sometimes aligned to form ‘rosettes’.

I know it doesn’t sound like much of an insight, but it had me jumping about the room with joy: ROSETTES! Like for winning AWARDS!

I like simple ideas that neatly fit together.

We worked through a few variations of type and colour and arrived at the final logo;

So that’s where that came from. The design of the logo has a important part to play in the story of the physical awards themselves. That’s another part of the story for another day though.

Dan Berry

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